Stop competing on features.
Start defining your category.

The Problem

If buyers compare you in spreadsheets, you are already in the AI Parity Wave.

AI capability is accelerating.
Feature replication is accelerating faster.
Messaging is collapsing into sameness.

So what happens?

• Sales cycles get heavier

• Pricing pressure increases

• Buyers ask for “one more feature”

• Your team explains too much

• Your differentiation becomes work for the buyer

You do not have a traffic problem.
You have a category problem.

Who This Is For

CoPilot is for founder-CEOs who:

• Are post product-market fit

• Have real revenue, real customers, real competitors

• Feel competitive compression, feature convergence, “AI-powered” fatigue

• Want to stop sounding like the market

• Are willing to narrow, choose, and lead

This is NOT for:

• Pre-PMF startups

• Founders who only want copy tweaks

• Teams who want “messaging” without making strategic decisions

• Anyone still believing a better product alone guarantees dominance

The Outcome

In 21 days, you leave with:

• Clear category positioning that stops comparison

• A message that makes buyers understand you fast

• A narrative that reframes buying criteria in your favour

• A focused growth direction your team can execute without thrash

• A brand signal strong enough to compound, not leak

This replaces the 3–6 month agency process that typically costs £25k–£80k.

What You Get

You are buying a decisive sprint.

You get:

• 1:1 strategic leadership from Arnt

• A full diagnosis of where parity is weakening you

• Category positioning architecture

• Differentiation and strategic boundaries, what you are, what you are not

• Offer and narrative refinement

• Messaging you can deploy immediately across sales and marketing

• A clear execution focus so you stop doing “everything” and winning nothing
  

The 21-Day Structure

Phase 1: Diagnose

We locate the real bottleneck.
Not symptoms.
Cause.

You will see exactly where you are being pulled into feature competition.

Phase 2: Architect Authority

We rebuild positioning and narrative.
We sharpen what you stand for, who you serve, and why you win.

This is where you stop sounding like the market.

Phase 3: Deploy Signal

We translate strategy into usable language.
Sales narrative, site messaging direction, content direction, offer clarity.

You leave with assets and decisions, not theory.

Deliverables

By the end of 21 days, you will have:

• Positioning statement and category frame

• Differentiation pillars, proof points, and strategic trade-offs

• Core narrative, the story buyers repeat when you are not in the room

• Message architecture for site, deck, and sales conversations

• Clarity on ICP focus and what to ignore

• A short execution plan for the next 30 days
  

The Founding Round

The full rate for CoPilot is £9,000.

This Founding Round is a limited release before the next pricing tier.

• 5 spots only

• 21 days

• 1:1

• Founding rate: £2,900

• Application required

Why the founding rate?

Because this round will be documented carefully.
Recorded before and after.
Structured feedback.
A testimonial, video, plus written, if you get a clear outcome.

This is not charity.
This is a serious trade between serious operators.

The Line In The Sand

If your ambition is to define your category, apply.
If not, keep shipping features.

How To Apply

1. Submit the application

2. If you are a fit, you will be invited to a short call

3. If we both agree, you secure one of the five spots

4. Start date is fixed